CRM


Overview and Introduction to CRM 
  • Foundation & Architecture of mySAP CRM
  • Overview of CRM server technology and user interface
 CRM Base Customizing
  • Business partners
  • Organizational model
  • Territory management
  • Product master
  • Business transaction processing
  • Activity management
  • Partner processing
  • Actions
  • Overview of pricing in CRM
  • CRM Billing overview
  • CRM Middleware
CRM Marketing
  • Overview of marketing management in mySAP CRM
  • Marketing and campaign planning
  • Planning and performing marketing projects
  • Marketing calendar
  • Personalized mail forms
  • Creating personalized e-mails
  • Business partner-controlled communication
  • Segment builder
  • Creating profiles and target groups
  • Lead management
  • Campaign automation
  • External list management
 CRM Sales
  • Opportunity management
  • Copy control
  • Quotation and order management
  • Overview contract management
CRM Service
  • Service order management
  • Service contract management
  • Installed-base management
  • Resource planning
CRM Interaction Center (WinClient)
  • Interaction center overview
  • Architecture landscape
  • WinClient profile
  • Configuring components
CRM Analytics

Introduction to BW
  • Activating CRM Business content
  • Introduction to analytics
  • Marketing analytics
  • Sales analytics
  • Service analytics
  • Interaction center analytics.
 CRM Advanced Topics 
  • Integration with R/3.
  • Integration with SD.
  • Middleware.
  • Solution Manager.
  • ASAP.
  • BDCs and IDocs.
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